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America's Gym Equipment Marketplace
America's Gym Equipment Marketplace

Privacy policy

Last updated: April 9, 2026

Sweatfully (“Sweatfully,” “we,” “us,” or “our”) operates an online marketplace that connects customers with third-party sellers offering health, fitness, and wellness products and services (the “Services”).

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or interact with our Services.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information:

  • Contact Information: Name, email address, phone number, shipping and billing address

  • Account Information: Login credentials, preferences, and account settings

  • Transaction Information: Products viewed, cart activity, purchases, returns, and order history

  • Payment Information: Payment method details and transaction confirmations (processed by third parties)

  • Device & Usage Data: IP address, browser type, device identifiers, pages viewed, session behavior, and interactions

  • Communications: Information you provide through customer service, inquiries, or platform messaging

  • Behavioral Data: Browsing activity, product interactions, and engagement patterns

2. How We Collect Information

We collect personal information:

  • Directly from you when you create an account, browse, or make a purchase

  • Automatically through cookies, tracking technologies, and analytics tools

  • From service providers and partners that support our operations

  • From advertising and analytics platforms

3. How We Use Your Information

We use your personal information to:

Provide the Marketplace

  • Facilitate purchases between you and third-party sellers

  • Process transactions and manage orders

  • Enable account functionality and platform features

Personalization & Optimization

  • Recommend products based on your behavior and preferences

  • Customize your shopping experience

  • Improve the performance and usability of the platform

Marketing & Advertising

  • Deliver targeted advertisements across platforms (e.g., Google, Meta, TikTok, Reddit, Microsoft)

  • Send marketing communications via email, SMS, or platform messaging

  • Retarget users based on browsing or purchase behavior

AI, Automation, and Future Enhancements

  • Power recommendation systems, automation, and future AI-driven features

  • Analyze trends, preferences, and platform usage

Security & Compliance

  • Prevent fraud, unauthorized activity, and abuse

  • Comply with legal obligations and enforce our policies

4. Marketplace & Seller Data Sharing

Sweatfully operates as a marketplace platform. All products listed on the platform are sold and fulfilled by independent third-party sellers.

When you place an order, your personal information may be shared with the relevant seller, including:

  • Name

  • Shipping address

  • Email address

  • Phone number

  • Order details

  • Payment method (as necessary for fulfillment and processing)

Sellers use this information to:

  • Fulfill and deliver your order

  • Provide customer support

  • Communicate regarding your purchase

Each seller is responsible for their own data practices. Sweatfully does not control how sellers use your information beyond what is required to complete transactions.

5. Payments

Payments are processed through third-party providers, including:

  • Authorize.net (credit/debit cards)

  • Stripe (ACH and wire transfers via Streamlined)

  • PayPal

Sweatfully does not store full payment card or banking information. Payment data is handled directly by these providers in accordance with their privacy policies.

6. Financing & Third-Party Applications

Sweatfully may offer or facilitate access to financing options through third-party partners (such as lenders or financing platforms).

When you engage with financing features:

  • We may collect basic information (e.g., name, email, and activity data) prior to redirecting you

  • You may be redirected to a third-party platform to complete your application

  • Your information will then be subject to that third party’s privacy policy

Sweatfully does not control and is not responsible for:

  • Financing decisions

  • Terms offered

  • Data practices of third-party lenders

7. Advertising, Tracking & Analytics

We use tracking technologies and third-party tools, including but not limited to:

  • Google Ads

  • Meta (Facebook/Instagram)

  • TikTok Ads

  • Reddit Ads

  • Microsoft Ads

  • Microsoft Clarity

  • Klaviyo

These tools may collect data about:

  • Pages visited

  • Products viewed

  • Time spent on pages

  • Interactions and behavior

This data is used for:

  • Retargeting advertisements

  • Campaign optimization

  • Performance analytics

  • Customer engagement

You may have the ability to opt out of certain tracking or targeted advertising depending on your location.

8. Data Sharing with Service Providers & Integrations

We may share your information with service providers and integrations that support our operations, including:

  • Hosting and infrastructure providers (e.g., Shopify)

  • Payment processors

  • Analytics and advertising platforms

  • Customer support tools

  • Supplier systems and inventory integrations

  • API-based integrations and automation platforms

  • Future AI and data processing systems

These providers process information on our behalf or as part of enabling the Services.

9. Third-Party Links and Platforms

The Services may include links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties.

10. Data Security and Retention

We implement reasonable safeguards to protect your information. However, no system is completely secure.

We retain personal information for as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

11. Your Rights

Depending on your location, you may have rights including:

  • Access to your data

  • Correction of inaccurate data

  • Deletion of your data

  • Data portability

  • Opt-out of targeted advertising

You may exercise these rights through your account settings or applicable tools on the platform.

12. Children’s Privacy

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

13. International Data Transfers

Your information may be transferred and processed outside your country. Where required, we rely on appropriate safeguards such as standard contractual clauses.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last updated” date.

15. Contact

If you have questions about this Privacy Policy, you may contact us through your account within the Sweatfully platform.

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