Serious Steel Fitness
Serious Steel Fitness is based in Roanoke, Virginia. We began Serious Steel in 2009 with the goal of providing high quality exercise and fitness equipment at a great price with great customer service through our website and third-party selling platforms.
Prior to Serious Steel, we had spent the previous 28 years in the residential and commercial specialty fitness industry. Exercise and Fitness is our passion and we want to provide you with the best possible buying experience.
41" Light Resistance Band (25-80 lbs)
Serious Steel FitnessLow Resistance: The #0 Orange band provides our lowest level of resistance and is great for light stretching, mobility work and warming up. Moderat...
View full detailsFigure 8 Lifting Straps
Serious Steel FitnessFigure 8 Lifting Straps are the #1 choice among serious deadlifters, strongmen competitors and powerlifters. These Figure 8's are not cheap and fli...
View full detailsMini Loops Resistance Bands- 10 Pack
Serious Steel FitnessMINI LOOPS RESISTANCE BANDS - 10 PACK of 12" x 2" Latex Bands Mini loop resistance bands are the perfect tool for rehab, prehab, dynamic warm-ups a...
View full detailsBasic Resistance Band Door Anchor
Serious Steel FitnessThe Serious Steel resistance band door anchor can be used on any door. Whether you set it up in the your garage gym, your living room, or your off...
View full detailsMultipurpose Wrist Wraps
Serious Steel FitnessThicker material than your average wrist wrap. These wraps are made with a heavy-duty elastic webbed cotton adding both comfort and giving these wr...
View full detailsHunter Stick- 22"
Serious Steel FitnessThe 22" Hunter is engineered with a shorter length and rigid core for minimal flexibility. Perfect for deep tissue activation it is great for those...
View full detailsHip & Glute Activation Band (Non-Slip)
Serious Steel FitnessThe Hip and Glute Activation Band is an essential tool used by athletes, trainers, and your every day fitness fanatics to warm up their hip abducto...
View full detailsMini Loops Resistance Bands- 10 Pack
Serious Steel FitnessMINI LOOPS RESISTANCE BANDS - 10 PACK of 12" x 2" Latex Bands Mini loop resistance bands are the perfect tool for rehab, prehab, dynamic warm-ups a...
View full detailsLever Powerlifting Belt (10mm)
Serious Steel FitnessMaximize your performance with our premium lever powerlifting belt. Designed for heavy lifters, this 10mm-thick, 4"-wide belt provides excellent co...
View full detailsWrist Wraps
Serious Steel FitnessSerious Steel Fitness lifting wrist wraps are essential to every gym bag. The Serious Steel Wrist Wraps are made with elastic cotton and polyester ...
View full detailsWrist Wraps
Serious Steel FitnessSerious Steel Fitness lifting wrist wraps are essential to every gym bag. The Serious Steel Wrist Wraps are made with elastic cotton and polyester ...
View full detailsResistance Band Footplate (UHMWPE)
Serious Steel FitnessElevate your at-home workout routines with the Serious Steel Fitness Footplate. Transform your resistance bands into a versatile gym tool—ideal for...
View full detailsThe Original Stick Intruder Wheel
Serious Steel FitnessIntroducing The Intruder™, the handheld key to instant muscle relief. Intrusion therapy is our term for the process of addressing pain & sorene...
View full details37" Resistance Bands
Serious Steel FitnessIt was in the 1980’s when Coach Dick Hartzell introduced 41” resistance bands into strength training. For nearly 40 years, this was the only size ...
View full details2.5 lb Hex PlateMate (Pair)
Serious Steel Fitness2.5lb HEX PLATEMATE (PAIR) Step up your strength game with the 2.5lb HEX PlateMate® (Pair), the ultimate tool for microloading on metal dumbbells. ...
View full detailsHip & Glute Activation Band
Serious Steel FitnessBLUE LIGHT RESISTANCE (Everyone) Fits everyone and is best for beginner hip and glute work. The Hip and Glute Activation Band is an essential tool ...
View full detailsMini Loops Resistance Bands- 10 Pack
Serious Steel FitnessMINI LOOPS RESISTANCE BANDS - 10 PACK of 12" x 2" Latex Bands Mini loop resistance bands are the perfect tool for rehab, prehab, dynamic warm-ups a...
View full detailsThe Original Stick - 20" Marathon Stick
Serious Steel FitnessThe 20" Marathon is engineered with a thinner core for maximum flexibility. A favorite among long distance runners and endurance athletes, it is pe...
View full detailsPRO Mini Divider Backpack (26L)
Serious Steel FitnessThis compact backpack offers more than just storage; it embodies smart, functional design. Crafted from rip-resistant nylon fabric, it features car...
View full detailsMini Loops Resistance Bands
Serious Steel FitnessMINI LOOPS RESISTANCE BANDS - 10" OR 12" Mini loop resistance bands are the perfect tool for rehab, prehab, dynamic warm-ups as well as basic fitne...
View full detailsMobility Extra Long Floss Band
Serious Steel FitnessMOBILITY EXTRA LONG FLOSS BAND Essential performance tool for every type of athlete or fitness professional. The mobility and recovery bands allow ...
View full detailsSprinter Stick- 22"
Serious Steel FitnessThe 22" Sprinter is engineered with a shorter length and rigid core for minimal flexibility. Perfect for deep tissue activation it is great for tho...
View full detailsBenchBlokz 2-3-4-5 Bench Board - Medium Density
Serious Steel FitnessBenchBlokz-Medium Density 2, 3, 4, 5 Board - Provides the lifter with a wide range of "sticking point" corrective options, attaching directly to th...
View full detailsHip & Glute Activation Band (Non-Slip)
Serious Steel FitnessThe Hip and Glute Activation Band is an essential tool used by athletes, trainers, and your every day fitness fanatics to warm up their hip abducto...
View full detailsResistance Tubing Pack (Up to 100 lbs Resistance)
Serious Steel FitnessRESISTANCE TUBING PACK (UP TO 100LBS RESISTANCE) Resistance band tubing is a great way to get exercise in on the go.Take them with you when you t...
View full details1.25lb R-3 PlateMate (Pair)
Serious Steel FitnessTired of not being able to microload with your rubber dumbbells? Discover the new PlateMate® solution to safely increase weight with most styles of...
View full detailsPremium Resistance Band Door Anchor
Serious Steel FitnessThe Serious Steel resistance band door anchor can be used on any door. Whether you set it up in the your garage gym, your living room, or your off...
View full detailsBand Guard
Serious Steel FitnessMaximize the life of your resistance bands or resistance tubes with the Serious Steel Fitness Band Guard. Simply put the bands inside the protectiv...
View full detailsWrist Wraps
Serious Steel FitnessSerious Steel Fitness lifting wrist wraps are essential to every gym bag. The Serious Steel Wrist Wraps are made with elastic cotton and polyester ...
View full detailsMid Bud Duffel Bag (45L)
Serious Steel FitnessStop wasting your valuable gym time searching through a messy bag and get yourself organized with the Serious Steel Duffel Bag. This is a durable b...
View full detailsOlympic Lifting Straps
Serious Steel FitnessOlympic lifting straps are ideal for Olympic lifts such as snatches but can also be used for snatch grip deadlifts, deadlifts and pulls. Olympic st...
View full detailsFractional Plates
Serious Steel FitnessSERIOUS STEEL FRACTIONAL PLATES Micro-load with Serious Steel Fitness Olympic LB powder-coated fractional plates. Improve your lifting progress wit...
View full detailsTricep Strap & Ab Strap
Serious Steel FitnessThe Serious Steel Fitness Triceps Straps are made from highly durable webbed nylon. Neoprene is also added to the hand loops for additional comfort...
View full detailsHip & Glute Activation Band
Serious Steel FitnessBLUE LIGHT RESISTANCE (Everyone) Fits everyone and is best for beginner hip and glute work. The Hip and Glute Activation Band is an essential tool ...
View full detailsLacrosse Ball
Serious Steel FitnessThe essential massage tool. From runners to powerlifters this is the simple and efficient tool everyone needs. SPECIFICATIONS Diameter: 2.5" Mat...
View full detailsCompression Cuff (Heavy, Red)
Serious Steel FitnessGreat for users looking for MAXIMUM COMPRESSION this cuff is made of extremely stiff material. Our heavy cuffs offer rigid support with significant...
View full details32" Resistance Bands
Serious Steel FitnessPlease note these bands were designed for for those who are under 5'10" (or 70") and are looking for an alternative to the longer 41" resistance ba...
View full detailsKnee Wraps
Serious Steel FitnessComp Knee Wraps (Red) The extra stiffness of the material used to make these knee wraps will not disappoint. These knee wraps are ideal for heavy d...
View full detailsKnee Sleeves (3-Ply Pull Tab / Easy on and off)
Serious Steel FitnessThe Serious Steel knee sleeves feature sewn in pulls to help assist in pulling knee sleeves up and down. The Heavy sleeves are a tight fit offering...
View full detailsLiquid Chalk
Serious Steel FitnessLiquid chalk is the convenient alternative to dusty blocks of chalk. Let's face it, you do NOT want to worry about the bar slipping out of your gr...
View full detailsGym Backpack (45L)
Serious Steel FitnessIntroducing the Serious Steel Backpack! Made from a heavy duty 1000D nylon fabric this bag will last you years. This backpack includes a spacious m...
View full detailsElbow Wraps (Pair)
Serious Steel FitnessElbow wraps are great for bodybuilders, weightlifters, bench press training, powerlifting and more. Constructed of extremely heavy duty elastic co...
View full detailsBenchBlokz 1/2 & 1 Boards
Serious Steel FitnessBenchBlokz "1/2 board, 1 board" offers the lifter as little as a .75" up to a 3" thick board. Working through a shoulder injury? This product pre...
View full detailsBenchBlokz 2,3,4 & 5 Boards (Pro Model)
Serious Steel FitnessWant to work on that sticking point for Bench? BenchBlokz PRO Model 2, 3, 4, 5 Board - Provides the lifter with a wide range of "sticking point" c...
View full detailsThe Original Stick - 24" Stiff Stick
Serious Steel FitnessThe Stiff Stick is yes, you guessed it the stiffest model in our Massage Stick Arsenal. Featuring a rigid core with minimal to no flexibility this ...
View full details5" Foam Massage Ball
Serious Steel FitnessThe Serious Steel massage ball provides adequate pressure while in use. SPECIFICATIONS Diameter: 5" / 12 cm Material: High Density Foam Color...
View full details8" Olympic Adapter Sleeve
Serious Steel FitnessThe Serious Steel 8" Olympic Adapter Sleeve converts 1" standard bars or weight posts to 2" Olympic bars or posts (single). Great for older style b...
View full detailsBLACK LABEL Knee Sleeves (7mm)
Serious Steel FitnessOur Black Label Knee Sleeves are made from high quality neoprene. These knee sleeves are tight, made for maximum support. Due to the high grade...
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