Newest Products

MINI LOOPS RESISTANCE BANDS - 10 PACK of 12" x 2" Latex Bands Mini loop resistance bands are the perfect tool for rehab, prehab, dynamic warm-ups a...

This compact backpack offers more than just storage; it embodies smart, functional design. Crafted from rip-resistant nylon fabric, it features car...

The 20" Marathon is engineered with a thinner core for maximum flexibility. A favorite among long distance runners and endurance athletes, it is pe...

MINI LOOPS RESISTANCE BANDS - 10" OR 12" Mini loop resistance bands are the perfect tool for rehab, prehab, dynamic warm-ups as well as basic fitne...

The Hip and Glute Activation Band is an essential tool used by athletes, trainers, and your every day fitness fanatics to warm up their hip abducto...

MOBILITY EXTRA LONG FLOSS BAND Essential performance tool for every type of athlete or fitness professional. The mobility and recovery bands allow ...

BenchBlokz-Medium Density 2, 3, 4, 5 Board - Provides the lifter with a wide range of "sticking point" corrective options, attaching directly to th...

The 22" Sprinter is engineered with a shorter length and rigid core for minimal flexibility. Perfect for deep tissue activation it is great for tho...

RESISTANCE TUBING PACK (UP TO 100LBS RESISTANCE) Resistance band tubing is a great way to get exercise in on the go.Take them with you when you t...

Tired of not being able to microload with your rubber dumbbells? Discover the new PlateMate® solution to safely increase weight with most styles of...

Maximize the life of your resistance bands or resistance tubes with the Serious Steel Fitness Band Guard. Simply put the bands inside the protectiv...

Serious Steel Fitness lifting wrist wraps are essential to every gym bag. The Serious Steel Wrist Wraps are made with elastic cotton and polyester ...

The Serious Steel resistance band door anchor can be used on any door.  Whether you set it up in the your garage gym, your living room, or your off...

Stop wasting your valuable gym time searching through a messy bag and get yourself organized with the Serious Steel Duffel Bag. This is a durable b...

Olympic lifting straps are ideal for Olympic lifts such as snatches but can also be used for snatch grip deadlifts, deadlifts and pulls. Olympic st...

BLUE LIGHT RESISTANCE (Everyone) Fits everyone and is best for beginner hip and glute work. The Hip and Glute Activation Band is an essential tool ...

The Serious Steel Fitness Triceps Straps are made from highly durable webbed nylon. Neoprene is also added to the hand loops for additional comfort...

SERIOUS STEEL FRACTIONAL PLATES Micro-load with Serious Steel Fitness Olympic LB powder-coated fractional plates. Improve your lifting progress wit...

Please note these bands were designed for for those who are under 5'10" (or 70") and are looking for an alternative to the longer 41" resistance ba...

Liquid chalk is the convenient alternative to dusty blocks of chalk.  Let's face it, you do NOT want to worry about the bar slipping out of your gr...

The essential massage tool. From runners to powerlifters this is the simple and efficient tool everyone needs. SPECIFICATIONS Diameter: 2.5" Mat...

Comp Knee Wraps (Red) The extra stiffness of the material used to make these knee wraps will not disappoint. These knee wraps are ideal for heavy d...

Great for users looking for MAXIMUM COMPRESSION this cuff is made of extremely stiff material. Our heavy cuffs offer rigid support with significant...

Elbow wraps are great for bodybuilders, weightlifters, bench press training, powerlifting and more.  Constructed of extremely heavy duty elastic co...

The Serious Steel knee sleeves feature sewn in pulls to help assist in pulling knee sleeves up and down. The Heavy sleeves are a tight fit offering...

BenchBlokz "1/2 board, 1 board" offers the lifter as little as a .75" up to a 3" thick board.  Working through a shoulder injury?  This product pre...

Introducing the Serious Steel Backpack! Made from a heavy duty 1000D nylon fabric this bag will last you years. This backpack includes a spacious m...

Want to work on that sticking point for Bench?  BenchBlokz PRO Model 2, 3, 4, 5 Board - Provides the lifter with a wide range of "sticking point" c...

The Serious Steel Band anchor is the perfect companion for resistance bands. Use the band anchor anywhere to exercise anywhere. Simply wrap the ban...

The Stiff Stick is yes, you guessed it the stiffest model in our Massage Stick Arsenal. Featuring a rigid core with minimal to no flexibility this ...

The Serious Steel 8" Olympic Adapter Sleeve converts 1" standard bars or weight posts to 2" Olympic bars or posts (single). Great for older style b...

The Serious Steel massage ball provides adequate pressure while in use.   SPECIFICATIONS Diameter: 5" / 12 cm Material: High Density Foam Color...

Our Black Label Knee Sleeves are made from high quality neoprene. These knee sleeves are tight, made for maximum support.   Due to the high grade...

The Serious Steel Fitness Ankle Cuffs are the perfect accessory to add to your gym bag. No more using the gross communal ankle cuffs at the gym. Th...

Elbow Wraps are great for bodybuilders, weightlifters, bench press training, powerlifting and more.  Stiffer material than your average Elbow Wrap....

The Body Stick is the most popular model among customers. Its 24" length and 15 spindles addresses most muscle groups with ease.  Each stick comes...

A HISTORY OF THE SERIOUS STEEL STONE SLEEVES  It took us close to a year to design and develop these stone sleeves.  Beginning back in 2016, with j...

The Travel stick is slightly larger than the Little Stick and is great for portability. Fits in most gym bags! Each stick comes with a proprietary ...

Stop wasting your valuable gym time searching through a messy bag and get yourself organized with the Serious Steel Duffel Bag. This is a durable b...

Figure 8 Lifting Straps are the #1 choice among serious deadlifters, strongmen competitors and powerlifters. These Figure 8's are not cheap and fli...

Regular Knee Wraps (Black) Made of extremely comfortable material, these knee wraps are ideal for everyday use. This material is not as stiff as th...

The PlateMate® BRICK patented design works with steel or cast iron plates and weight stacks. Microloading with PlateMate® is the safe, scientific w...

A great tool to add warmth to your elbow and forearm. Our regular cuffs offer comfortable support with significantly more give than our Heavy (Red)...

The Little Stick is the shortest of all Massage Sticks. It is ideal for traveling and perfect for smaller muscle groups. It is highly effective in ...

MOBILITY COMPRESSION FLOSS BAND An essential performance tool for athletes and fitness enthusiasts of all levels. These mobility and recovery bands...

12" monster mini exercise bands can be used as hip and glute activation bands for dynamic warm-ups. Serious Steel Mini bands have the same tension ...

Made with extremely durable and heavy duty webbed cotton, these lifting straps won't let you down. These adjustable wrist straps are made with 1-1/...

Thicker material than your average wrist wrap. These wrist wraps will support big lifts for the strongest of the strong. Can be used for everyday h...